Global Blue Opens a New Lounge in Capri to Offer Non-EU Tourists the Best Tax Free Shopping Experience
Global Blue, the leader in Tax Free Shopping, announces the opening of its new Lounge in Capri, reinforcing its commitment to enhancing Italy’s most strategic destinations for international tourism. After Milan, Florence and Rome, Global Blue is now expanding to the South, in the most important tourist destination in Southern Italy. Capri alone accounted for 62% of Tax Free spending in the entire Campania Region during the summer season (data 2024), attracting tourists from all over the world, particularly from the United States.
This is confirmed by Global Blue data from June to October 2024: 55% of Tax Free spending on Capri was generated by American shoppers, a significantly higher share than the national average (29%). American tourists are high-spending visitors, with an average transaction value of €1,725. They are also the most eagerly awaited visitors according to THE NEXT report produced by Global Blue in partnership with Lybra Tech, which shows the USA as the top market of interest, generating 30.6% of estimated tourist demand.
In this context, the new Global Blue Lounge serves an exclusive hub for international travelers choosing Capri as a shopping destination. Located in the heart of the island’s shopping district, the Lounge offers a modern and welcoming environment where tourists receive tailored support throughout the Tax Free process, from post-purchase to the information required for Customs Validation before leaving the European Union.
It is also a valuable resource for brands, which can entrust their customers to the Lounge’s multilingual staff for any Tax Free-related assistance, while also benefitting from increased brand visibility to an international audience.
The opening of the Lounge on Capri reflects the island's increasingly central role in the international tourism scene and marks a new step in Global Blue's strategy of prioritizing the end customer, to whom we guarantee high-level, sophisticated experiences.
This project will contribute to make the island even more attractive and is designed to support both brands and the local economy, providing an operational and informational hub that connects shopping and tourism with greater synergy.
Media Contacts
Virginie Alem – Chief Marketing Officer and Chief Operating Officer Japan
Mail: valem@globalblue.com
About Global Blue
Global Blue is the business partner for the shopping journey, providing technology and services to enhance the experience and drive performance.
With over 40 years of expertise, today we connect thousands of retailers, acquirers, and hotels with nearly 80 million consumers across 53 countries, in three industries: Tax Free Shopping, Payments and Post-Purchase solutions.
With over 2,000 employees, Global Blue generated €33bn Sales in Store and €508M revenue in FY 2024/25. Global Blue is listed on the New York Stock Exchange.
For more information, please visit www.globalblue.com.
