A Retailer’s Guide to Summer 2024
Summer 2024: Maximizing Success with International Shoppers
Summer is a pivotal time for luxury retailers in Continental Europe, and this year is no exception. The Tax Free Spend recovery for the region has been steadily increasing throughout the year, reaching 137% in April 2024 vs. 2019.
With major events like the Paris Olympics, UEFA Europa Championship 2024, and the highly anticipated Taylor Swift concerts (The Eras Tour), the region is gearing up to welcome an exceptionally high number of travelers.
Our report delves into last summer’s shopper behavior insights, US and Gulf shopper trends, and the latest updates on Chinese shoppers, providing exclusive data and insights. It offers expert advice to assist luxury retailers in adapting to the influx of international travelers expected during the upcoming summer of 2024.
